With 20 years in journalism, over a decade in nonprofit management, and more than ten years in the trenches of the ski, food & beverage, and outdoor tourism industries, backed by a decade as an EMT in emergency healthcare. I don't just study communication under pressure. I mange it. I've survive it. And I have tools, resources and proven strategies to help you reach your goals.

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I know your team is short-staffed, exhausted, and wearing ten different hats just to get through the week. It’s easy to let AI create content and do your social media posts for you, but does it know your audience? Is it creating assets that you think is great that no one is seeing? Or are you paying to boost posts and getting thousands of views, yet no one is showing up to your event? Does any of this sound familiar? Whose to blame when you and your team are doing everything you can think of and the revenue isn't there. Is it Facebook, Instagram, Meta, YouTube, Reddit, TikTok, the algorithm, perhaps it's AI? 

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Regardless, patrons, out-of-state visitors,, and passionate donors don't want to connect with a computer algorithm. They come to New Hampshire because of the nostalgia, the grit, the stories, and the authentic human experiences that only real people can provide. AI is meant to be a tool.

 

Let me help you connect with your people. Because if there is one thing I know, social media is meant to be social.

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I bridge the gap. I handle your content capture grind and use real-world frameworks that I created to help you and your team shake off camera and public speaking anxiety. Let’s keep it local, stop outsourcing your brand’s advertising and connect with the audience that you intend to, so we can get the bookings, donations, and trust your business deserves.​​